There is a shift from the product to the solution over the last decade. Progressive companies are starting to realize that their customers are looking for solutions to their problems and not just a product. Companies that can gain an understanding of their customers problems and how to develop a complete solution to the problem will be able to differentiate themselves over their competition.
Solutions are usually extremely difficult to develop. Solutions require the company to learn their customers’ economics, and going beyond the product, to create services and systems that add value far beyond the functionality of the object itself. Value is measured not only in functionality terms (“This software automatically calculates ratios”,) but in economic terms (“this saves the four hours a week”).
Companies that can provide their customers with a complete solution benefit by developing a stronger relationship with their customers. Customers see companies that provide solutions to their problems as partners and not inter-changeable vendors.
To discuss ways to take your produces or services to solutions give us a call today at 405-759-2796.
